Ideal Target Market Consumer-Free-Samples-Myassignmenthelp.com

Question: Summarise the ideal target Consumer and give a brief details of their day and night activites or what occupies their life. Answer: An ideal customer for Harley Davidson is person who comes under the primary demographics of male, in his mid 30s or 40s. A businessperson or a person who has immense wealth. However, the appearance of the person is rugged in nature. A rebellion or a Caucasian male can also come under the target market of the company. The ideal customers of this product will also be an adventure lover and possibly outdoorsy. The other psychological demography of the target customer is known as the people who are not ethnic in nature, maybe a domestic minded, though the chances are less. The people identified as an ideal target market consumer are male in his mid 30s. The person appearance is rugged. They like to dress up in the bold fashion. The only thing in their wardrobe is leather jackets and pants. However, for office purpose he owns rare shirts and suits. The person is a partner in a business of selling vintage motor bikes as well as hobbyist of keeping and maintaining the motor bikes in a museum Canada. The others are local Canadian who prefers to make money by as a mechanic. Those people are also in a position of head of the club members in a motorcycle clubs. They are also a life member of the Harley Davidson Club. As like all other members they are associate members too in the company. The person leads a very different routine everyday from a normal person. Wakes up at 9 am and goes to office by the 10:30. Nevertheless, before office he goes to the Gym for maintaining his physique. The person also likes to spend time in the road with his motor cycle and lo ves the journey with his MC friends. The model he owns is a Harley Davidson Night Rod and other Street Side bike series. However, they do not go to their office in his Night Rod. The owners of the Harley Davidson bikes like to meet up for Barbeque for dinner. Some has lunch but others do not. They also prefer steak and fast food for breakfast and lunch. Most of their food consists of meat. The owners also like playing Xbox and video games. They do have collection of all the virtual motor cycle games and prefers to party in the garage. The extracurricular activities are main part of their life. They have a different perspective of life than other normal people. The target segment is also a hobbyist of cleaning their own bike, as they are very fond of the vehicle. Apart from meeting for the Barbeques and dinner parties and all other things they are fond of visiting different bars at night where they prefers to have strong alcohol of all sorts. References Hines, J. (2016).How to Market Things That Are Harmful: An Exploration of Destructive Consumption and Consumer Behavior(Doctoral dissertation). Morrison, M. A. (2015). A look at interactivity from a consumer perspective. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 149-154). Springer, Cham. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Vigar-Ellis, D., Pitt, L., Berthon, P. (2015). Knowing what they know: A managerial perspective on consumer knowledge.Business Horizons,58(6), 679-685.